Over-the-Counter (OTC) Branding and Consumer Healthcare Design

Pharmaceutical artworks & packaging design –
Specialists in providing pharmaceutical packaging artworks for the pharmaceutical, biotech and healthcare industry

With more medicines switching to Over-the-Counter (OTC) and an ongoing drive of the NHS Self Care initiative, there is a greater need for functional and informative Over-the-Counter (OTC) packaging design.

We can bring greater shelf appeal to your target audience while making sure your Over-the-Counter (OTC) packaging can stand out from the crowd and make an impact whilst meeting regulatory and market-specific compliance.

We effectively communicate your critical consumer healthcare information, dosage and self-medication directions to the customer which may have been previously conveyed by the pharmacist or doctor.

We also offer support and assistance for product switches and name changes, including Prescription Only Medicines (POM) to P and P to GSL.

OTC Branding Services from Pharma Design

  • PAGB compliant designs
  • Consumer research & strategy
  • Brand guidelines, labelling systems, symbols and pictograms
  • Support healthcare material for consumers
  • Support training material for healthcare professionals (HCP)
  • Realistic 3D rendering
  • 3D animation – to demonstrate the package in use

External Links and resources

• MHRA – Availability of medicines [external link]

General Sale List (GSL) medicines can be bought, for example, in a supermarket. They are suitable for sale and normal use without supervision or advice from a pharmacist or doctor.
Pharmacy (P) medicines can only be obtained from a pharmacy and are sold under the supervision of a pharmacist.
Prescription only medicines (POM) must be prescribed by a doctor, dentist, pharmacist or nurse independent prescriber or, subject to certain limitations, an optometrist independent prescriber.

• NHS – What is self care? [external link]
• NHS – Your NHS guide to long–term conditions and self care [external link]


If you require more information on our OTC Branding services, please do not hesitate to contact us today on: +44 (0)1428 656 656 or email us and find out more or to arrange a consultation.